Doctor of Philosophy in Design Management

The Pakistan Institute of Fashion and Design (PIFD) is a leading federally chartered public sector institution that imparts specialized design education in the country. PIFD offers Pakistan’s first and one of its own kind PhD program in Design Management, an initiative that marks a significant milestone in the advancement of research and education. This doctoral program is designed to cultivate thought leaders, industry pioneers, and academic scholars who will contribute to the evolving global discourse of management where design serves as a strategic function. By integrating interdisciplinary knowledge from Technology, Sustainability, Supply Chain & logistics and Global Trade, the program will equip scholars with the expertise needed to address challenges in both academia and design industry.

The PhD in Design Management is a research-based program that focuses on creation of new knowledge, how design can serve as a transformative tool for organizational growth, branding, user experience and digital transformation through conducting original and applied research in the areas of management. The Programme fosters critical thinking, problem-solving, and evidence-based decision-making in developing the design management strategies/frameworks and theories that can also contribute to environmental and social well-being.

The PhD in Design Management is aligned with global academic standards and ensures that graduates of the program are prepared to engage in international research collaborations, industry partnerships, and policy development. This program will provide scholars with the conceptual and methodological skills to conduct applied research to bring the solutions and knowledge necessary to lead advancements in design management. The ultimate goal is to empower graduates to influence industry practices, shape academic discourse, and contribute to the growth of Pakistan’s creative economy while making a meaningful impact on the global landscape.

Scope of the Programme

The PhD in Design Management is a comprehensive research-based degree program that covers a wide range of research areas relevant to both local and global industry needs. Coursework serves as the foundational component, to be completed in the first year, followed by a comprehensive examination and research proposal defense before progressing to independent research.

The program emphasizes critical investigation and in-depth analysis of diverse research theories, methodologies, and frameworks in areas such as design thinking, brand strategy, supply chain and logistics, sustainability, and global trade. Additionally, it addresses emerging trends, including digital technologies, to generate new knowledge in the field of design management.

This doctoral program equips graduates to conduct original and applied research, advance management theories and practices, and lead academic, corporate, and entrepreneurial initiatives within the creative and design sectors.

Impact-driven research and publications in peer-reviewed journals are fundamental components of the program, contributing to shaping the future of Pakistan’s industries and fostering a knowledge-driven economy.

Active participation in research activities, including national and international conferences, seminars, debates, discussions, and workshops, is essential for fostering original ideas, establishing professional networks, and contributing to knowledge creation.

The PhD program will attract both local and international candidates, fostering an intellectually stimulating environment for research, collaboration, and knowledge exchange.

Employability and Career Paths

Graduates of this program will be positioned for employment in the following fields:

• Design and Creative Industries
• Research and Development Centers
• Higher Education and Academia (as professors, supervisors, and research scholars)
• Entrepreneurship and Consultants (establishing design-driven businesses or providing strategic guidance)
• Professionals working in public sector organizations, think tanks, and policy development who aim to integrate design management strategies into national economic and social planning.