The department of Fashion Marketing and Merchandising offers this unique programme, designed specifically for the Pakistani fashion landscape, which equips you with the perfect blend of marketing expertise and fashion-focused communication skills. BS Fashion Marketing and Communication programme aims to impart students with the knowledge, skills, and creativity necessary to excel in the dynamic and ever-evolving fashion industry. This rigorous programme, offered by PIFD, integrates core marketing and communication principles with in-depth fashion industry insights, preparing graduates to become versatile and highly sought-after professionals.
Led by experienced faculty and industry professionals, you'll gain a comprehensive understanding of core marketing principles, branding strategies, consumer behavior within the fashion market, and the hottest trends influencing fashion communication today. We ignite your creative fire with courses that hone your skills in visual communication, crafting compelling narratives, and developing captivating content specifically designed to resonate with the fashion-forward audience. Get ready to transform your learning into action. Through real-world projects, in-depth case studies, and practical internships with leading fashion brands and retailers in Pakistan, you'll graduate career-ready. You'll be armed with a comprehensive portfolio showcasing your talents and the confidence to excel in a diverse range of exciting roles within fashion marketing and communication. This degree is your key to unlocking a successful future in fashion. You'll master the art of marketing, branding, and communication specific to the industry, learning how to analyze consumer behavior, develop targeted campaigns, and leverage the latest trends to elevate fashion brands. You'll also hone your creative edge, becoming a master storyteller with exceptional skills in visual communication and content creation.
Graduates of the programme BS Fashion Marketing and Communication can pursue diverse and dynamic career pathways in the fashion industry. Here are potential career options:
The department of Fashion Marketing and Merchandising offers this unique programme, designed specifically for the Pakistani fashion landscape, which equips you with the perfect blend of marketing expertise and fashion-focused communication skills. BS Fashion Marketing and Communication programme aims to impart students with the knowledge, skills, and creativity necessary to excel in the dynamic and ever-evolving fashion industry. This rigorous programme, offered by PIFD, integrates core marketing and communication principles with in-depth fashion industry insights, preparing graduates to become versatile and highly sought-after professionals.
| Semester I and II | ||
|---|---|---|
| Course Title | ||
| Drawing | ||
| Applications of Information and Communication Technology | ||
| Business Mathematics & Statistics | ||
| English – I, II | ||
| Seminar | ||
| Fashion Apparel Studies | ||
| Ideology and Constitution of Pakistan | ||
| Social Psychology of Fashion | ||
| Creative Design Studio I | ||
| Fashion and Textile in World Cultures | ||
| Principles of Marketing | ||
| Digital Fashion Communication | ||
| Textile and Materials in Fashion | ||
| Introduction to Fashion Business | ||
| Seminar,Visits and Documentation (Research Methods) | ||
| Semester III and IV | ||
|---|---|---|
| Course Title | ||
| Digital Fashion Drawing | ||
| E-tailing in Fashion | ||
| Fashion Buying and Merchandising Essentials | ||
| History of Fashion (Western Fashion) | ||
| English-III (Expository Writing) | ||
| Effective Management in Fashion Business | ||
| Islamic Studies / Ethics | ||
| Insights into Global Fashion Consumer | ||
| Creative Design Digital & Social Media Marketing I | ||
| Global Marketing | ||
| Fashion Research & Discovery | ||
| Creative Direction for Fashion I(Fashion Photography & Videography) | ||
| English - IV ( Content and Copywriting) | ||
| Financial Accounting | ||
| Entreprenuership I | ||
| Civics and Community Engagement | ||
| Language ( Mandarin/French) | ||
| Studio II (Marketing through design) | ||
| Semester V and VI | ||
|---|---|---|
| Course Title | ||
| Research Methods | ||
| Brand Management | ||
| Business Ethics and Law | ||
| English V (Professional Public Speaking & Presentation) | ||
| Visual Storytelling through Styling | ||
| Creative Direction for Fashion II (Art Direction) | ||
| Language ( Mandarin/French) | ||
| Elective I,II* | ||
| Digital & Social Media Marketing II | ||
| Visual Merchandising and Spatial Planning | ||
| Communication Strategy I | ||
| English VI (Report Writing) | ||
| Financial Management | ||
| Marketing for Responsible Fashion Practices | ||
| Language ( Mandarin/French) | ||
| Capstone Project (Entre. Project Portfolio & Presentation ) | ||
| Semester VII and VIII | ||
|---|---|---|
| Course Title | ||
| PR Strategy & Events | ||
| Strategic Management and Leadership | ||
| Communication Strategy II(Communicating Brand Personality) | ||
| Project Management | ||
| Data Intelligence and Fashion Analytics | ||
| Entreprenuership II (Entreprenuership Applications) | ||
| Field Experience/Internship | ||
| Career Success Skills | ||
| Thesis: Research Methods | ||
| Thesis: Communication Strategy | ||
| Thesis: Visual Execution | ||
| Thesis: Budgeting and Costing | ||
| English(Thesis Report Writing & Presentation Skills) | ||
| Thesis: Portfolio Development (Digital) & Presentation | ||
