Bachelor of Design

Fashion Marketing & Merchandising

Fashion Marketing and Merchandising (FM&M) degree programme, offered at Pakistan Institute of Fashion and Design (PIFD), aims to prepare students for exciting career prospects in rapidly growing retail industry of Pakistan. This programme is not only unique when compared to other management and/or design undergraduate degrees offered in Pakistan; but it is also very comprehensive. Not only do we nurture creativity of our graduates but cultivate in them commercial sensibility and acumen.

Students are taught management courses to aid them in understanding of business dynamics simultaneously learning design development and merchandising processes. At the final stage of the programme students undertake Thesis Consultancy Project in which knowledge of all management and design courses is applied. FM&M Programme was designed in collaboration with Mod’spe, Paris, which is a renowned Fashion Marketing institute in France. This programme aims to produce graduates with diverse expertise in both Fashion Marketing and Merchandising hence setting them apart from graduates from any other business school. The FM&M department collaborated with Milano Fashion Institute, Milan, Italy in 2017. Each year the FM&M students are sent abroad for attending summer training programmes at various Fashion institutes in USA and Italy.

Career Path

Fashion Marketing and Merchandising graduates embark on professional life right after graduation. Having done internships and real-time consultancy projects during 4 years of education, our graduates are well experienced to get settled in a paid job. We take great pride in the fact that FM&M graduates tend to start their careers drawing highest salary package in comparison to all other disciplines offered at PIFD, and even higher when compared to what undergraduates from top business schools of Pakistan. Career prospects are not only varied for FM&M graduates; but there are definitely much greater opportunities of professional development. We take pride in claiming that the employment rate of our graduates is very high.

Our graduates are employed by Fashion and/or Lifestyle brands, retailers, buying houses, manufacturers; PR companies, Media as well as multinational FMCGs. Some of the positions our graduates are working as:

  • Creative Directors
  • Brand Managers
  • Product Managers / Merchandisers
  • Commercial Buyers
  • Visual Merchandisers
  • Marketers
  • Public Relations Managers
  • Fashion Journalists and Editors

Bachelor of Design

Fashion Marketing & Merchandising

Fashion Marketing and Merchandising (FM&M) degree programme, offered at Pakistan Institute of Fashion and Design (PIFD), aims to prepare students for exciting career prospects in rapidly growing retail industry of Pakistan. This programme is not only unique when compared to other management and/or design undergraduate degrees offered in Pakistan; but it is also very comprehensive. Not only do we nurture creativity of our graduates but cultivate in them commercial sensibility and acumen.

Semester III
Course Code Course Title Credit Hours
ENG-201 English III(Compulsory) 1
ECO-202 Introduction to Economics: Micro Economics-I 1
MKT-203 Principles of Marketing 2
MGT-204 Managing Organizations 2
IFI-205 Introduction to Fashion Industry 3
DFD-206 Digital Fashion Drawing 1
BMS-207 Business Mathematics & Statistics-I 1
TXB-208 Textile Basics 3
HOF-209 History of Fashion 2
ITC-210 Introduction to Computing 2
Semester IV
Course Code Course Title Credit Hours
ENG-251 English-IV( Compulsory) 2
ECO-252 Introduction to Economics: Macro Economics-II 1
RTB-253 Retail Buying 3
FFC-254 Fundamentals of Financial Accounting 2
CSB-255 Consumer Behavior 2
BMS-256 Business Mathematics & Statistics-II 1
HRM-257 Human Resources Management 2
FDS-258 Fashion Forecast 3
FPS-259 Fashion Promotions 2
Semester V
Course Code Course Title Credit Hours
ENG-301 English-V(Compulsory) 2
CAC-302 Cost Accounting 2
BRM-303 Business Research Methods 2
BMG-304 Brand Management 2
DTS-305 Design Technical Study 3
IMK-306 International Marketing 2
MFM-307 Manufacturer’s Merchandising 2
RMC-308 Retail Merchandising 3
Semester VI
Course Code Course Title Credit Hours
ENG-351 English-VI(Compulsory) 2
FNM-352 Financial Management 2
PPC-353 Production Planning & Control 3
VMSM-354 Visual Merchandising & Space Management 3
BEL-355 Business Ethics & Law 2
DDP-356 Design Development Process 3
ASP-357 Advertising & Sales Promotion 2
PCD-358 Promotion Campaign & Design 1
Semester VII
Course Code Course Title Credit Hours
PRFJ-401 Public Relation & Fashion Journalism 3
SCM-402 Supply Chain Management 2
SMG-403 Strategic Management 3
ENT-404 Entrepreneurship 2
SMK-405 Strategic Marketing 3
PMG-406 Project Management 3
Semester VIII
Course Code Course Title Credit Hours
ENG-451 English-VII (Compulsory) 1
TRM-452 Thesis: Research Methods 2
TBC-453 Thesis: Budgeting & Costing 2
TCDP-454 Thesis: Collection Development Process 3
TPC-455 Thesis: Promotion Campaign(Writing Plan &Visual Development) 2
TPDP-456 Thesis: Portfolio Development & Presentation 2

Ms. Khadija Hassan

Course Coordinator

M. Phil Business Administration, Kinnaird College, Lahore.

MBA in Finance & Marketing.

BBA-Hons., Lahore School of Economics.

Professional Certificate in Consumer Behavior and Brand Management, FIT, NewYork.

Ms. Faryeal Ejaz

Deputy Course Coordinator

Master of Business Administration Specialization in Information Technology The University of Lahore.

Mr. Agha Hasnain Khan

Assistant Professor

Masters in Fashion Management with specialization in Marketing and Retailing, University of Boras, Sweden.

BS Fashion Marketing & Merchandising, PIFD.

Professional Diploma in Fashion Marketing, ModSpe’, Paris, France.

Professional Certificate in Consumer Behavior and Brand Management, FIT, NewYork.

Ms. Asma Khan

Lecturer

Ms. Management Sciences with Specialization in Corporate Finance Business Administration, COMSATS, Lahore

Mr. Ammar Khan Bangash

Lecturer

MBA-Marketing Institute of Management Sciences, Peshawar

BBA-Hons Marketing FAST NU, Peshawar

Mr. Salman Imtiaz

Lecturer

MBA. University of Bedforshire

Ms. Sada e Zahra

Lecturer

Enrolled in M. Phil Art and Design Education, PIFD
BS Fashion Marketing & Merchandising, PIFD

Ms. Huma Mahmood Saeed

Lecturer

Enrolled in M.Phil Art and Design Education, PIFD.

BS Fashion Marketing & Merchandising, PIFD.

Ms. Shahzeen Mohsin

Teaching Associate

BS Fashion Marketing & Merchandising, PIFD.

Mr. Faizan Khalid

Consultant

Master of Arts Degree Nottingham University Business School UK.

Mr. Faheem Ud Din

Lecturer

MBA, Punjab College of Business Administration, Lahore.

Ms. Amna Mubeen

Lecturer

Masters in Textile Management with specialization in Fashion Management University of Boras, Sweden.

BS Fashion Marketing & Merchandising, PIFD.

Mr. Mubeen Ramzan

Lecturer

BS Fashion Marketing & Merchandising, PIFD

Mr. Saad Nasrullah

Lecturer

Master of Laws (LLM) from University of Turin, Italy
Master of Laws (LLM) from University of the Punjab, Lahore
Bachelor of Laws (LLM) from University of the Punjab, Lahore
Bachelor of Engineering (Chemical) from University of the Punjab, Lahore

Ms. Sumera Khalid

Lecturer

Masters of Philosophy (M. Phil), Kinnaird College, Lahore

Ms. Hira Khan

Lecturer

Master Fashion Styling & Visual Merchandising, Domus Academy Milan, Italy
MA Interior Design, NCA

Ms. Beenish Malhi

Lecturer

Association of Chartered Certified Accountants (ACCA)

BSc (Hons.) Accounting & Finance (Double Major), Minnesota State University (MSU), USA

BSc (Hons.) Economics, Saint John's University (transferred to