Fashion Marketing and Merchandising (FM&M) degree programme, offered at Pakistan Institute of Fashion and Design (PIFD), aims to prepare students for exciting career prospects in rapidly growing retail industry of Pakistan. This programme is not only unique when compared to other management and/or design undergraduate degrees offered in Pakistan; but it is also very comprehensive. Not only do we nurture creativity of our graduates but cultivate in them commercial sensibility and acumen.
Students are taught management courses to aid them in understanding of business dynamics simultaneously learning design development and merchandising processes. At the final stage of the programme students undertake Thesis Consultancy Project in which knowledge of all management and design courses is applied. FM&M Programme was designed in collaboration with Mod’spe, Paris, which is a renowned Fashion Marketing institute in France. This programme aims to produce graduates with diverse expertise in both Fashion Marketing and Merchandising hence setting them apart from graduates from any other business school. The FM&M department collaborated with Milano Fashion Institute, Milan, Italy in 2017. Each year the FM&M students are sent abroad for attending summer training programmes at various Fashion institutes in USA and Italy.
Fashion Marketing and Merchandising graduates embark on professional life right after graduation. Having done internships and real-time consultancy projects during 4 years of education, our graduates are well experienced to get settled in a paid job. We take great pride in the fact that FM&M graduates tend to start their careers drawing highest salary package in comparison to all other disciplines offered at PIFD, and even higher when compared to what undergraduates from top business schools of Pakistan. Career prospects are not only varied for FM&M graduates; but there are definitely much greater opportunities of professional development. We take pride in claiming that the employment rate of our graduates is very high.
Our graduates are employed by Fashion and/or Lifestyle brands, retailers, buying houses, manufacturers; PR companies, Media as well as multinational FMCGs. Some of the positions our graduates are working as:
Fashion Marketing and Merchandising (FM&M) degree programme, offered at Pakistan Institute of Fashion and Design (PIFD), aims to prepare students for exciting career prospects in rapidly growing retail industry of Pakistan. This programme is not only unique when compared to other management and/or design undergraduate degrees offered in Pakistan; but it is also very comprehensive. Not only do we nurture creativity of our graduates but cultivate in them commercial sensibility and acumen.
| Semester I and II | ||
|---|---|---|
| Course Title | ||
| Aesthetics, Design and Fashion (Research) | ||
| Drawing | ||
| Applications of Information and Communication Technology | ||
| Business Mathematics & Statistics | ||
| English – I, II | ||
| Seminar | ||
| Fashion Apparel Studies | ||
| Ideology and Constitution of Pakistan Social Psychology of Fashion | ||
| Creative Design Studio I | ||
| Fashion and Textile in World Cultures | ||
| Principles of Marketing | ||
| Digital Fashion Communication | ||
| Textile and Materials in Fashion | ||
| Introduction to Fashion Business | ||
| Seminar,Visits and Documentation (Research Methods) | ||
| Semester III and IV | ||
|---|---|---|
| Course Title | ||
| Fashion Drawing | ||
| E-tailing in Fashion | ||
| Creative Studio (Tech Packs) | ||
| Fashion Buying and Merchandising I, II | ||
| History of Fashion (Western Fashion) | ||
| English-III (Expository Writing) | ||
| Effective Management in Fashion Business | ||
| Islamic Studies / Ethics | ||
| Creative Design Studio II (Marketing through design)Introduction to Digital Marketing | ||
| Research Methods | ||
| Fashion Forecast | ||
| English - IV ( Content and Copywriting) | ||
| Financial Accounting | ||
| Consumer Behaviour | ||
| Entreprenuership I | ||
| Civics and Community Engagement | ||
| Semester V and VI | ||
|---|---|---|
| Course Title | ||
| Fashion Styling & Creative Direction | ||
| Global Marketing | ||
| Brand Management | ||
| Business Ethics and Law | ||
| English V (Professional Speaking & Presentation) | ||
| Design Development & Sourcing Strategy | ||
| Elective I,II* | ||
| Fashion Manufacturing & Quality Control | ||
| Promotion Campaign and Design | ||
| Retail Merchandising I | ||
| Project Management | ||
| English VI (Report Writing) | ||
| Luxury Brand Management | ||
| Financial Management | ||
| Capstone Project (Entre. Project Portfolio & Presentation )) | ||
| Semester VII and VIII | ||
|---|---|---|
| Course Title | ||
| PR & Fashion Journalism | ||
| Sustainability in Fashion | ||
| Strategic Management and Leadership | ||
| Supply Chain Management (ERP) | ||
| Retail Merchandising II (Visual Merchandising and Spatial Planning) | ||
| Entreprenuership II ( Entreprenuerial Applications) | ||
| Career Success Skills | ||
| Field Experience/Internship | ||
| Thesis: Research Methods | ||
| Thesis: Collection Development Process | ||
| Thesis: Budgeting and Costing | ||
| Thesis: Promotion Campaign & Design | ||
| English(Thesis Report Writing & Presentation Skills) | ||
| Thesis: Portfolio Development(Digital) | ||
