Bachelor of Design
Fashion Marketing & Merchandising
Fashion Marketing and Merchandising (FM&M) degree programme, offered at Pakistan Institute of
Fashion and Design (PIFD), aims to prepare students for exciting career prospects in rapidly
growing retail industry of Pakistan. This programme is not only unique when compared to other
management and/or design undergraduate degrees offered in Pakistan; but it is also very
comprehensive. Not only do we nurture creativity of our graduates but cultivate in them commercial
sensibility and acumen.
Students are taught management courses to aid them in understanding of business dynamics
simultaneously learning design development and merchandising processes. At the final stage of the
programme students undertake Thesis Consultancy Project in which knowledge of all management and
design courses is applied. FM&M Programme was designed in collaboration with Mod’spe, Paris, which
is a renowned Fashion Marketing institute in France. This programme aims to produce graduates with
diverse expertise in both Fashion Marketing and Merchandising hence setting them apart from
graduates from any other business school. The FM&M department collaborated with Milano Fashion
Institute, Milan, Italy in 2017. Each year the FM&M students are sent abroad for attending summer
training programmes at various Fashion institutes in USA and Italy.
Career Path
Fashion Marketing and Merchandising graduates embark on professional life right after graduation. Having done internships and real-time consultancy projects during 4 years of education, our graduates are well experienced to get settled in a paid job. We take great pride in the fact that FM&M graduates tend to start their careers drawing highest salary package in comparison to all other disciplines offered at PIFD, and even higher when compared to what undergraduates from top business schools of Pakistan. Career prospects are not only varied for FM&M graduates; but there are definitely much greater opportunities of professional development. We take pride in claiming that the employment rate of our graduates is very high.
Our graduates are employed by Fashion and/or Lifestyle brands, retailers, buying houses, manufacturers; PR companies, Media as well as multinational FMCGs. Some of the positions our graduates are working as:
- Creative Directors
- Brand Managers
- Product Managers / Merchandisers
- Commercial Buyers
- Visual Merchandisers
- Marketers
- Public Relations Managers
- Fashion Journalists and Editors
